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Case Study

Amrita Naturals

E-commerce Marketplace Management for Amazon and Flipkart

Client

Client: Amrita Naturals

Project Type

Project Type: E-commerce Marketplace Management

Industry

Industry: Food & Beverage

Year

Year: 2023

The Problem

Amrita Naturals faced challenges in expanding its online presence and optimizing its product
listings on major e-commerce platforms like Amazon and Flipkart. Despite having a rich
history and a beloved product, they struggled to effectively reach their target audience and
convert visitors into customers. The lack of visibility and optimized product descriptions
hindered their growth in the competitive e-commerce space.

The Process

Define The Problem

We identified that Amrita Naturals needed a comprehensive strategy to enhance their brand
visibility and sales on e-commerce platforms. Key issues included suboptimal product
listings, poor keyword integration, and limited engagement with potential customers.

How Might We

Our goal was to create a robust online presence for Amrita Naturals by revamping their
product listings, improving SEO practices, and increasing their overall market share in the
herbal tea category.

Brainstorming

We gathered insights from market research and competitor analysis. We focused on
enhancing product descriptions with engaging content, professional photography, and
accurate information about the unique benefits of their herbal teas.

Execute

We implemented a multi-faceted approach:
● Optimized product titles and descriptions using relevant keywords.
● Enhanced visuals with high-quality images and compelling storytelling.
● Developed promotional strategies, including discounts and social media campaigns,
to drive traffic and engagement.

Solution

Our comprehensive marketplace management strategy resulted in significant improvements
for Amrita Naturals:
● Increased Sales: Enhanced product visibility led to a substantial increase in sales
across both Amazon and Flipkart.
● Positive Customer Engagement: Higher customer engagement rates through
improved listings and marketing strategies boosted brand loyalty.
● Brand Awareness: Our efforts increased brand awareness, establishing Amrita
Naturals as a trusted name in the herbal tea market.


Client Feedback
“ApnaaApan’s expertise in e-commerce management has transformed our
online presence. Their strategic approach and attention to detail have
significantly boosted our sales and customer satisfaction. We couldn’t be
happier with the results!”
— Mr. Vinod, Founder of Amrita Naturals

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Dave Cameron
Dave Cameron
Co-founder @ Chain

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