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Case Study

Utkrasht Udhyog Seva

At ApnaaApan, we partnered with Utkrasht Udhyog Seva to enhance their digital presence and increase their engagement across multiple channels. Our goal was to provide strategic digital marketing solutions that align with their mission of helping startups and businesses grow.

Client

Client: Utkrasht Udhyog Seva

Project Type

Project Type:Social Media Management, Email Outreach, Email Marketing

Industry

Industry: Business Consultancy

Year

Year: 2023

The Problem

Utkrasht Udhyog Seva, a trusted business consultant aiming to help startups and
entrepreneurs grow, needed a stronger digital presence to reach a wider audience. They
faced challenges in streamlining their social media engagement, increasing email outreach
for new clients, and crafting effective email marketing campaigns.
With a growing base of clients, Utkrasht wanted to ensure that their brand reached its full
potential online while staying aligned with their mission of offering personalized business
solutions. They also aimed to foster stronger client relationships through engaging and
consistent communication channels

The Process

The Process

We identified that Amrita Naturals needed a comprehensive strategy to enhance their brand
visibility and sales on e-commerce platforms. Key issues included suboptimal product
listings, poor keyword integration, and limited engagement with potential customers.

Define the Problem

The primary challenge was to create cohesive digital marketing strategies that would
increase brand visibility and client engagement. Utkrasht needed to boost its online
presence across social media platforms and build a strong, reliable email communication
system.
We identified gaps in their existing social media activity and email outreach methods. Their
content lacked engagement and was not reaching potential clients efficiently, limiting their
growth potential.

How Might We

How might we create a strong and engaging digital presence for Utkrasht that reflects their
brand values and attracts a wider audience of startups and entrepreneurs?
We asked ourselves how we could streamline their social media content to resonate more
with their target audience, while also ensuring their email marketing campaigns were
targeted, informative, and led to higher conversion rates.

Execute

We executed a multi-faceted approach, starting with:
● Social Media Management: We developed consistent, value-driven content across
platforms like LinkedIn, Facebook, and Instagram, showcasing Utkrasht’s expertise in
startup advisory and business consultancy. Regular updates, client success stories,
and informational posts were shared to engage the audience.
● Email Outreach: We designed personalized email campaigns targeting startups and
entrepreneurs, highlighting Utkrasht’s services such as financial support and
regulatory compliance assistance. These emails were crafted to educate and convert
leads into clients.
● Email Marketing: We built automated email marketing funnels that kept current and
potential clients informed about Utkrasht’s services, upcoming events, and new
offerings.

Solution

By enhancing their social media and email strategies, Utkrasht saw significant
improvements:
● Increased social media engagement: With personalized and informative content,
Utkrasht’s followers grew by 40% within three months. Posts gained more likes,
shares, and comments, driving higher traffic to their website.
● Improved email open and conversion rates: With targeted email campaigns,
Utkrasht saw a 30% increase in open rates and a 25% increase in lead conversions.
Prospective clients responded positively to their personalized email content, leading
to more inquiries and consultations.


ApnaaApan’s strategic approach helped Utkrasht build a digital presence that aligned with
their mission, ultimately helping them to reach and support more startups and businesses.

“The ApnaaApan team delivered beyond our expectations. Their hands-on approach to social media and email marketing helped us connect with a wider audience and convert more leads. Our digital presence now reflects the core values of Utkrasht, and our engagement numbers have never been better.”

Rohit Bhairot
Rohit Bhairot

Co-founder @ Utkrasht Udhyog Seva

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